The British bookmaker Blue Square was established in May 1999 and is fully licensed by the Alderney Gambling Control Commission in Guernsey (British Channel Islands).
Until January 2003, Blue Square was a wholly owned subsidiary of the “Intercapital Group Ltd.” (ICAP). At that time it was acquired by “Rank,” one of the leading British leisure and entertainment companies and was integrated into “Rank Interactive Gaming.”
Range of Bets
Blue Square offers a huge betting portfolio and accepts bets on sports ranging from baseball, basketball, ice hockey, rugby, football, tennis, boxing, cricket, handball, motorsports, to snooker and darts. In addition to that that, on Blue Square you can also wager on Gaelic sports (such as hurling), Australian football (Aussie rules) and UFC fights. The UFC – the “Ultimate Fighting Championship”- is an organization based in the United States that arranges mixed martial art competitions.
Bets on American, British and international horse races are all available for sports betters on Blue Square. Wagers can even be placed on so-called “virtual racing” (virtual horse racing).
In the category “specials,” you’ll also be able to bet on the winner of important poker tournaments and political events, such as the outcome of certain elections. Additionally, bets on the winners of important events in the world of television and award ceremonies are also offered.
Blue Square also provides a number of alternative betting options. In football (soccer), betters can put money on who they think the team to score first or what the time of first goal will be. Other options include betting on the first and last goal scorer or the number of goals scored in total. More traditional bets, such as over/unders, handicap and half-time bets, as well as the ever more popular Asian handicap are available too.
Live bets are accepted on almost every sport, including football, tennis, boxing and darts.
Games and Extras
The Blue Squares homepage offers a corresponding casino, the Blue Square Casino and a poker room, Blue Square Poker, which has all popular poker variations. In the “Games” section, visitors to the site have the chance to play a variety of mini-games. Also noteworthy is that users can now directly take part in the Irish and Spanish national lotteries directly from the Blue Square website.
Blue Square’s “Mobile” section complements its extensive range of offers well. Mobile betting allows customers to browse the latest prices and bet on all sports, no matter where they are. Blue Square provides two variations of mobile betting: you can either bet via WAP (menu option “Get WAP”) or download a Java version of the bookmaker onto your mobile phone (“Java Sportsbook Download”).
Apart from the mobile betting feature, Blue Square offers games to download for your mobile phone. Currently (as of July, 2012), roulette, black jack and “Golden Goals” are available in the “Download Mobile Games” section.
Blue Square users can also sign up for alerts via text messages, so they are kept informed, for example, as soon as a goal is scored in a football match and can even apply for half-time and end of game score notices. The so-called “Nag Me-Alerts” offer much the same service for horse racing. In this case, alerts can optionally be sent by e-mail as well.
The Blue Square product range also features “Bluesq Premier,” “Bluesq TV,“ the “radio centre” and “TV guide.”
Blue Square is currently the official sponsor of the “Conference National” (as of February, 2008), which is also known as the “Blue Square Premier League.” This is the highest level of the “Football Conference” and the fifth highest league overall in the English football system. Under the menu option “Bluesq Premier,” users can catch up on the latest news and results of this league. By clicking on “Blueq TV,” users can watch live broadcasts of horse races and darts. The “radio centre” is a radio station with live commentary about football games and horse races. Under “TV guide,” you can find all sporting events that are broadcast live on television, whereas the menu option “form/results” lists the results of various sporting events. Furthermore, the section “Six Nations” provides detailed information about the annual rugby tournament of the same name.
Information about the Website
The Blue Square website is currently available exclusively in English (as of July, 2012).
Betters residing in the United States are prohibited from placing wavers on Blue Square, since the “Unlawful Internet Gambling Enforcement Act of 2006” no longer allows American banks and credit card companies to transfer money to gambling providers!